How To Improve Customer Loyalty

The average statistics show that unsatisfied customers will tell about their bad experience to 7-10 people while satisfied customers will tell to 2-5 people about good experience. Nobody wants bad publicity especially that there are ways to eliminate it and even turn it to a good experience with a reasonable effort which is cost effective.

Providing your customers an easy access to you is essential. This access can be through your website, your web log, your phone and your email. When customers contact your business first to tell you about a bad experience they had, you gain at least the followings:

• Reducing customers' frustration level because they can take it off their chest.
• An opportunity to fix and or improve the service or products before the damage expands and while you have control.
• Appreciation from the customers that there is someone that take care of their problems and that there is an address to turn to when things do not meet their expectations.

Seeking for feedback is another good way to engage your customers to your business. Performing a short survey, calling your customers and setting meeting with your customers for feedback are just few methods to increase the interaction between your business and your customers. Customer loyalty is getting stronger as a result of the interaction increase. Loyal customers will be happy to spread the word about your business and your business gets a free word of mouth advertisement which is very effective and powerful.

By getting feedback from several sources, you receive valuable information of current trends, learn about the competition and about the competitors, it enables you to focus on the important parts that your customers appreciate. Not taking feedback seriously and you might lose customers.


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